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Guidelines for use of the Available at HAQM Badge by KDP Publishers

If you are a KDP publisher, you may use the "Available at HAQM" badge (the "Badge") provided below if you comply with the Trademark Usage Guidelines ("Guidelines") on this page. If you comply with the Guidelines, you do not need any further approval from HAQM to use the Badge. The Guidelines include requirements that:

  • You use the Badge only to advertise that your books are available for purchase on an HAQM website.
  • You may not alter the Badge in any manner, and it must appear in its entirety.
  • You may not use the Badge in any manner that implies sponsorship or endorsement by HAQM.
  • You may not use any HAQM logos or other HAQM trademarks, other than the Badge, in your online or offline marketing materials (including your book's detail page on HAQM websites) unless you have written permission from HAQM.

Trademark Usage Guidelines


These Guidelines apply to your use of the Badge, which is a trademark owned solely by HAQM. As used in these Guidelines, the term "we," "us," or "HAQM" means HAQM Services LLC or any of its affiliate companies, and "you" means the KDP publisher (either a person or business entity) using the Badge. Strict compliance with these Guidelines is required at all times, and any use of the Badge in violation of these Guidelines will automatically terminate any license related to your use of the Badge.

  1. You are allowed to use the Badge only to advertise the availability of your books on an HAQM website. You may use the Badge only (a) on your own website, (b) in online advertisements, and/or (c) in offline advertisements.
  2. You are allowed to link the Badge to an HAQM website.
  3. You may use the Badge solely for the purpose expressly authorized by HAQM in these Guidelines, and your use must: (i) comply with the most up-to-date version of these Guidelines; and (ii) comply with any other terms, conditions, or policies that HAQM may issue from time to time that apply to the use of the Badge.
  4. Below is the approved Badge image for you to use. You may not alter the Badge in any manner, including but not limited to, changing the proportion, color, or font of the Badge, or adding or removing any element(s) to or from the Badge.
  5. The Badge must appear in its entirety, with reasonable spacing between each side of the Badge and other visual, graphic, or textual elements. Under no circumstance should the Badge be placed on any background that interferes with the readability or display of the Badge.
  6. Do not use the Badge as part of a sentence. For example, do not say, "Our book is (Badge), so please shop online."
  7. You may not use the Badge in any manner that implies sponsorship or endorsement by HAQM, other than by using the Badge as specifically authorized in these Guidelines by HAQM.
  8. You may not use the Badge to disparage HAQM, its products or services, or in a manner that, in HAQM's sole discretion, may diminish or otherwise damage or tarnish HAQM or HAQM's goodwill in the Badge or any other HAQM trademarks.
  9. Unless otherwise approved, book images must not include any HAQM logos or other trademarks, or variations, modifications or anything confusingly similar to HAQM's logos and other trademarks. This includes, but is not limited to, any words or logos with the terms AMAZON, PRIME, KINDLE, or the HAQM Smile design, as well as other HAQM badges, including "HAQM's Choice," "Premium Choice," "Best Books of [year/month]," "Best Books of [year] So Far," "Best Seller," or "Top Seller."
  10. You may include the following statement in and on any materials that display the Badge (hard copy or electronic): "HAQM's trademark is used under license from HAQM.com, Inc. or its affiliates."
  11. You acknowledge that all rights to the Badge, and all other HAQM trademarks, are the exclusive property of HAQM, and all goodwill generated through your use of the Badge will inure solely to the benefit of HAQM. You will not take any action that conflicts with HAQM's rights in, or ownership of, the Badge, or any other HAQM trademarks.

HAQM reserves the right, exercisable at its sole discretion, to modify these Guidelines and/or the approved Badge and to take appropriate action against any use without permission or any use that does not conform to these Guidelines.

If you have questions about these Guidelines, please contact us here: http://kdp.haqm.com/contact-us.

"Available at HAQM" Badge Guidelines


available at amazon

Available at HAQM Lockup Download (US)

Logo assets for print and screen.

Available at HAQM Badge (International Versions)


International versions of the Badge. Includes both motion and static files.
Available at HAQM Lockup (Animated) Download
Animated versions of the Badge.

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